It’s rare that the sound designer is the star of a production, but that is the case with Paranormal Activity, the play based on the popular horror film franchise, now at the August Wilson Theater after a London run and an American tour. Gareth Fry’s ultra creepy soundscape perfectly sets the mood for this scarefest. Before the show even begins, we are assaulted with seemingly innocent radio chatter as we find our seats. As the lights dim, the volume menacingly increases until it feels as if our eardrums will shatter. The curtain raises and we find ourselves in what appears to be a perfectly mundane London house (Fly Davis designed the deceptively ordinary two-story setting.) Everyday transactions take up most of the first act (including one actor simulating using the toilet), but Fry’s ominous combination of creepy music and foreboding sounds puts the chill up the audience’s collective spine.
Travis A. Knight and Cher Alvarez
in Paranormal Activity.
Credit: Matthew Murphy
Horror is not a genre that has fared well on Broadway. There have been long-running thrillers such as Deathtrap and Sleuth. But the only genuine horror plays to achieve significant runs that come to mind are the original Dracula from 1927 and the Frank Langella 1977 revival, the still-running Stranger Things prequel and Lost Boys musical. (Three previous vampire-themed musicals flopped resoundingly.) I wouldn’t call the Harry Potter play a horror genre piece though it does contain scary elements. But the recent trend of immersive, supernatural experiences Off-Broadway such as Sleep No More and Viola’s Room shows there is a market for spooky spectacle. Felix Barrett who directed both those productions does an admirable job here of maintaining and building a frightening atmosphere and author Levi Holloway’s structure is much stronger than his mystical misfire Grey House from 2023. 
Cher Alvarez and Travis A. Knight in
Paranormal Activity.
Credit: Matthew Murphy
There isn’t much point in recapping the plot. Holloway’s script is standard haunt fare and this critic does not want to reveal any spoilers. It’s the shocks and effects that make the show, thanks to Chris Fisher’s astonishing illusions and Anna Watson’s spectral shadowy lighting. Luke Halls’ video and projection design also induces several shutter-worthy moments. There’s one particular effect towards the end of the first act that sends screams through the theater and prompts an epic ovation.
But to deliver the bare essentials of the story: Young marrieds Lou (Cher Alvarez) and James (Travis A. Knight) have recently moved to London. Through an obvious expositional video phone call with James’ religious mother (Shannon Cochran) in Florida, we learn the couple has been through a series of unspecified traumatizing events in their former home of Chicago. As the pair goes about setting up housekeeping, odd and upsetting occurrences mount up. Doors open and close by themselves, the lights flicker, the security alarm suddenly blares, the doorbell rings and there’s no one there. The true source of the pair’s growing anxiety and fear is gradually revealed and a paranormal investigator and podcaster (Eva Kaminsky) is called in to investigate. Secrets are revealed and the horrors build in intensity to a shattering twist ending.
Cher Alvarez in Paranormal Activity.
Credit: Matthew Murphy
The acting is perfectly serviceable with Alvarez and Knight incrementally conveying the terror engulfing Lou and James. Alvarez is particularly effective in slowly revealing Lou’s growing dread. Cochran and Kaminsky subtly display multiple aspects of their characters, shifting subtly from believable reality to Twilight Zone territory.
The audience has a ball getting scared to death. The screams and shreiks are often followed by delighted laughter and at the curtain call, the cast sported broad smiles as if to say “You really got you, didn’t we?” Paranormal is the theatrical equivalent of a four-star-screamer, a summertime spooky movie. In fact, one could argue that horror is more effective in the theater than on screen. Film has all sorts of special effects at its disposal while on stage, the illusion is more mystifying and inexplicable and therefore more frightening. So for a bone-chilling night out, creep over to the August Wilson.
Aug. 25—Jan. 3, 2027. August Wilson Theater, 245 W. 52nd St., NYC. Running time: two hours including intermission. atgtickets.com.



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