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| Ken about to go over to the dark side. |
The episode starts with Heidi promising the contestants the morning off and they are given a (presumably) free brunch at an eatery called Juliette. As they are sipping their coffee, Tim walks in and announces the challenge which is to design for the Modern Southern Woman--by a coincidence, the customer for Belk, the company which just happens to sponsor the accessory wall in the workroom (This is their first season, it was always Bluefly before this). Ken thinks he's got this one in bag because he lives in Birmingham, Alabama and designs for these ladies all time.

