(Received an advance copy from the publisher, Simon and Schuster) Jeffrey Seller's memoir is a fast-moving, well-written and absorbing account of his journey from a struggling childhood to becoming one of Broadway's top producers. Seller charts his voyage with telling details and his love of the theater, starting with growing up as an adopted son in a Detroit suburb named Cardboard Village for its poorly built houses to community theater, stage camp, working as a booking manager for the husband-and-wife producing team of Fran and Barry Weissler to starting his own company to winning four Tonys for
Rent, Avenue Q, In the Heights, and
Hamilton. (He also won a fifth for a revival of
Private Lives.) Each of these shows changed the face of Broadway. When Seller was getting started, Broadway was in dire straits. The seasons in the late 80s and early 90s were dominated by British imports, revivals, plotless jukebox revues, and nostalgia-infused retreads such as
Crazy for You and
Never Gonna Dance. New young American composers and lyricists writing about contemporary life were nowhere to be found. That all changed when Seller met Jonathan Larsen, the author and composer of
Rent. Though Larson passed away just after
Rent's first preview, the update of Puccini's
La Boheme revolutionized the American musical. I can remember seeing it at the Off-Broadway New York Theater Workshop before it transferred to Broadway and being excited because it was so different than anything else on stage then. In addition, it was so refreshing not to see the same old faces but totally new ones in the cast. All of them with the exception of Anthony Rapp who was a veteran from the time he was a child actor, were newcomers.
The book is also a must-read for those interested in a career behind the scenes in the theater. Seller offers a crash course in management, booking, public relations, direction, choreography, developing shows, and production. His personal life is just as fascinating. The book chronicles his search for identity as a gay man and the truth about his birth parents while coping with the dysfunctional relationship of his adoptive ones.
Back in the late 1980s, I was cast as the Old Actor in a church theater group production of The Fantasticks Jeffrey directed in Sheepshead Bay, Brooklyn (which gets a mention in the book.) He was the consummate professional even then, taking his duties seriously. We were all just starting out in NYC and it was thrilling working with him. I also encountered Jeffrey when I served as president of the Drama Desk, an organization of theater critics, when his shows were in contention for our DD Awards.