Monday, October 15, 2012
How We Digitally Live Now
I wound up spending all afternoon at Starbucks. It was weird. I pictured a future where no one works in an office, the population gathers in cybercafes and lounges, sipping coffees and lattes as they virtually connect with their co-workers. Everyone will have thousands of friends through Facebook and followers through Twitter, but few flesh-and-blood friends. Hey, that's not so different from now. But I still won't get a flying car like on The Jetsons.
Another thing I've noticed in my own digital dealings: Facebook and Twitter and LinkedIn have become competitive rather than just for pleasure. When I first got on these social media platforms, I thought "This is going to be fun. I can write all kinds of silly stuff about what I had for lunch and what movie I saw last night." Now it's become a race to see how many likes you get and you feel like you've failed if you get less than 1,000. There are marketing strategies on the right time of day to tweet and which words to use in order to draw the most hits to your blog (I must have been sick on the day of that class.) The phrase "social media" is a misnomer, it should be called "self-promotion media." The joy has sort of gone out of it because it's become a business tool instead of a mechanism for what I used to call being busy (meaning the exact opposite. An example of being busy would be to chat about Golden Girl reruns instead of filing a vital report). I have to stop worrying about the number of pageviews and just concentrate on having fun, then the page views will follow--to paraphrase some self-help business model.